Pins, Petals & Powder commissioned www.blackantmedia.co.uk to produce a series of videos detailing their inspiration and "looks" for the Christmas season, demonstrating their ability to create bespoke traditional and contemporary hand made wreaths, garlands and arrangements.
Again, prior to the launch and release of each individual video, a short promo/teaser was created from the footage shot on the day and released within a few days of the shoot. These teasers are usually used to engage new users on social media, such as Twitter and in newsletters, drawing interested parties to watch in more detail longer form content on their website and YouTube channel.
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