- 62% of Google searches include video. (Marketingland – March 2013)
- A video is 3x more likely to be shared than text. (SEOmoz)
- Video search results are 41% more likely to be clicked on than plain text results. (Aimclear)
- 59% of B2B’s prefer video to text. (Forbes)
- Video is 50 times more likely to get organic page rankings in Google than plain text results. (Forrester Research)
- 35% of Web users now say they have viewed video content online
- 46% of adult Internet users are active on YouTube
- 90% of Internet users ages 18-29 use video-sharing sites.
- Internet users ages 50-64, 41% now say they watch video on sites like YouTube